Zwift has grown from a niche indoor-training platform into one of the biggest names in virtual cycling and running. The latest official and platform-level numbers show a million-strong community, premium subscription pricing, major event participation, and a sizable mobile-app footprint.
Zwift statistics
Key Zwift Statistics
Zwift describes its community as 1 million strong.
Women made up 23% of new subscribers in 2025, up from 18% in 2022.
The 2024 Zwift Games attracted more than 80,000 participants.
Zwifters completed more than 215,000 races during the 2024 Zwift Games.
Almost 50 Zwift Games races drew more than 1,000 starters.
Average race attendance topped 250 riders in the 2024 Zwift Games.
Zwift costs $19.99 per month or $199.99 per year in the U.S.
The annual plan works out to about $16.67 per month, saving about $39.89 versus paying monthly for a full year.
The main Zwift app showed 4.4 stars, 26.5K reviews, and 1M+ downloads on Google Play in March 2026.
Zwift Companion showed 4.7 stars, 35.4K reviews, and 1M+ downloads on Google Play in March 2026.
Zwift raised $450 million in its 2020 Series C round and was valued at more than $1 billion.
By 2020, Zwift had 2.5 million registered accounts and more than 1 billion miles ridden.
Zwift Statistics Overview
Metric
Figure
Context
Global community
1 million
Current scale claim on Zwift’s official website
Women as share of new subscribers
23%
2025 level, up from 18% in 2022
Zwift Games participants
80,000+
2024 community-racing participation
Zwift Games races completed
215,000+
2024 total completed races
U.S. membership price
$19.99/month or $199.99/year
Official December 2025 pricing guide
Annual-plan effective monthly cost
$16.67
$199.99 divided across 12 months
Main app Google Play rating
4.4 stars
26.5K reviews and 1M+ downloads in March 2026
Companion Google Play rating
4.7 stars
35.4K reviews and 1M+ downloads in March 2026
Series C funding
$450 million
Raised in 2020
Valuation after Series C
$1 billion+
Unicorn status reported in 2020
Subscriber and Community Statistics
Zwift’s current positioning is built around scale. The company says users ride with a global community of one million people. On the subscriber mix side, Zwift said in 2025 that women accounted for 23% of new subscribers, compared with 18% when the Tour de France Femmes avec Zwift launched in 2022.
Zwift Insider also reported that Zwift’s 2025 level-distribution dataset was based on “engaged Zwifters,” which Zwift defined as paying subscribers who completed an activity in the prior 30 days. That is useful because it shows Zwift is increasingly disclosing subscriber behavior in active-user terms rather than just total accounts.
Women as a Share of New Subscribers
Label
Bar
Value
2022
18%
2025
23%
Max = 23%. Widths: 2022 78.26%, 2025 100.00%.
Event and Engagement Statistics
Competitive racing is one of Zwift’s strongest engagement engines. The 2024 Zwift Games became one of the clearest examples of how large the platform’s racing ecosystem has become, while older Tour de Zwift statistics still show how mass-participation events can drive huge in-game activity.
Event metric
Figure
Timeframe
Zwift Games participants
80,000+
2024
Zwift Games races completed
215,000+
2024
Zwift Games races with more than 1,000 starters
Almost 50
2024
Average race attendance
250+
2024
Tour de Zwift participants
77,546
2020
Ride Ons shared
4.7 million
Tour de Zwift 2020
Distance ridden
15.3 million km
Tour de Zwift 2020
Elevation climbed
181 million meters
Tour de Zwift 2020
Pricing Statistics
Zwift now sits firmly in the premium end of the indoor-cycling app market. In the U.S., the current pricing is $19.99 per month or $199.99 per year. The annual option effectively reduces the monthly cost to about $16.67 and saves around $39.89 over a full year compared with paying monthly.
Pricing metric
Figure
Notes
Monthly plan
$19.99
Includes a 14-day free trial for new monthly users
Annual plan
$199.99
First-time annual subscribers can cancel within 30 days for a refund
Effective monthly cost on annual plan
$16.67
Based on $199.99 spread across 12 months
Annual savings vs paying monthly for 12 months
$39.89
About 16.63% cheaper than 12 monthly payments
Funding and Business Statistics
Zwift’s business scale is not only visible in subscriptions and participation but also in capital raised. Its 2020 Series C round reshaped the company’s strategic options and helped fund a bigger push into hardware and product development.
Funding by Major Round
Label
Bar
Value
Series A
$27M
Series B
$120M
Series C
$450M
Max = $450M. Widths: Series A 6.00%, Series B 26.67%, Series C 100.00%.
Business metric
Figure
Timeframe
Series C funding
$450 million
2020
Valuation
More than $1 billion
2020
Registered accounts
2.5 million
By 2020
Miles ridden
1 billion+
By 2020
YoY increase in uploaded activities
3x
2020
App and Platform Statistics
Zwift’s ecosystem goes beyond the main training app. The company also benefits from a large Companion-app base that helps drive event discovery, communication, and in-ride controls. On Google Play in March 2026, both apps showed 1M+ downloads.
App metric
Zwift app
Zwift Companion
Google Play rating
4.4 stars
4.7 stars
Google Play reviews
26.5K
35.4K
Downloads
1M+
1M+
Latest visible update
Mar 5, 2026
Mar 9, 2026
The main app listing also said Zwift offers 12 immersive virtual worlds and more than 100 routes. In terms of device availability, Zwift supports Windows, macOS, iOS, Android, and Apple TV, giving it broad consumer reach across desktop, tablet, phone, and streaming hardware.
Google Play Rating Comparison
Label
Bar
Value
Zwift app
4.4
Zwift Companion
4.7
Max = 4.7. Widths: Zwift app 93.62%, Zwift Companion 100.00%.
